Web Site Client Case Studies
Wilkof.com —
This industrial company focuses on the worldwide sale of 2 main products: Lifting slings and more importantly, wire rope sheaves (a kind of pulley). They currently receive 10-15 leads per work day for those 2 products from their web site. The web marketing strategy involves SEO, proper web copy-writing, link building and PPC (pay per click) advertising. In addition, traffic is generated by advertising in local and national publications. Link 2 also oversees their advertising program by negotiating & placing advertising, designing ad concepts and direct mail pieces.
www.wilkof.com
marbletourismassociation.org —
Marble Tourism Association (MTA) wanted a new web site to show off the area of Marble, Colorado and to attract new visitors. MTA now has a web site that is up to date and describes the area well with area attractions, lodging and more. Link 2 also provided a content management system so MTA can update the web site regularly.
marbletourismassociation.org
4x4truckworld.com —
4x4truckworld.com is a new forum built on VBulletin software. Rock crawling, mud slinging and 4x4 events (among others) will be covered in the forum. If you love 4x4 trucks and Jeeps, sign up on the forum and make it a great community forum.
4x4truckworld.com
alpacatrading.com —
Alpaca Trading Company is one of the premier Alpaca farms in United States. Link 2 provided a new site that helps them maintain their competitive advantage. Alpacatrading.com is loaded with useful information that is key to SEO.
www.alpacatrading.com
Chemspecltd.com —
Chemspec offers a number of chemicals to niche industries. Their web site requires users to sign-up to view certain protected data. Chemspec can approve or deny their account through the CMS. The CMS also allows Chemspec to manage chemical categories and add, edit and delete chemicals. MSDS and Specification sheets are also uploaded through the CMS.
www.Chemspecltd.com
JBAutoService.com —
J & B Auto Service provides automobile repair service to customers in northeast Ohio. They wanted a new web site presence to better portray their abilities in automotive diagnostics for domestic, European and foreign vehicles.
www.jbautoservice.com
cncpartsnortheast.com —
Northeast CNC offers a number of electronic parts for CNC type machines. Link 2 built a Ruby on Rails based web site that allows them to manage a database of products by manufacturer through a custom content management system. The system also controls inventory, shows physical part location and allows images to be uploaded.
www.cncpartsnortheast.com
Polyinsight.com —
Polyinsight is a growing AFM laboratory in Akron, Ohio. Link 2 redesigned their web site to give them a fresh look that is cleaner and more indicative of their business.
www.polyinsight.com
alangarren.com —
Alan Garren is an award winning interior designer with published works in major magazines. We chose a simple design for his web site so the photography of his work would be the main attraction on the site.
www.alangarren.com
rdwerslter-massage.com
Roger asked us to build a well designed, but simple web site presence. Roger Werstler is an Ohio Medical Board Licensed Massage Therapist. Roger is attuned as a Reiki Practitioner, Nationally Certified for Pre and Post-Natal Pregnancy Massage, has attended workshops on Fibromyalgia, Baby/Infant Massage, Manually Managing Neural Pain, Managing Migraines and Cranio Sacral Therapy.
www.rdwerstler-massage.com
F100Central.com —
F100 Central provides restoration and hot rod parts to 50’s Ford pickup owners. This site started out as a basic informational site. Once we established good traffic to the site, we launched the e-commerce section of the web site to sell parts. Approaching the project in this way allowed them to invest slowly in the project. It also significantly improved the chances of selling parts online as a new business. This site dominates search results for many of the keywords related to the trucks and parts that they sell.
Today, the web site is a full e-commerce solution built on CRE Loaded software, an off-shoot of OS Commerce. The web marketing strategy involves providing good information focused on relevant keywords to get traffic to the site and then converting information seekers into buyers of products. Most products have detailed product descriptions, aiding in good natural search results. PPC (pay-per-click) advertising is also used to bring relevant traffic to the site. Adding photos and articles is ongoing as well as improving page titles and product descriptions. Recently, a separate blog was launched. The web address is FordF100Truck.com. The design does not matter at the moment, as we are only focusing on generating traffic back to the main e-commerce site. While most companies want to fill one of the top spots for each relevant keyword, occupying two spots on the natural search results is better in many ways and attainable in this case. In time, it will be styled as well. Blogs are viewed as newsworthy web sites and are indexed often by major search engines. Using a blog to talk about relevant products and information has generated significant traffic to F100Central.com. We are also using the links from FordF100Truck.com to improve the stature of F100Central.com.
www.f100central.com
AshtonSecurity.net —
Ashton Security needed a great web site presence that matched their current print collateral. This project was really a brochure site that gave further legitimacy to Ashton Security Services. Link 2 provided web site design and web site coding skills to the project.
www.ashtonsecurity.net
Ratelinx.com —
Ratelinx, a logistics software and freight company, came to Link 2 for a site redesign. They were pleased with the result.
www.ratelinx.com
IDSBackgrounds.com —
IDS Backgrounds provides pre-employment background checks to small and medium sized businesses. IDS wanted a new site design to update their web site presence. IDS is also in control of their content by using Adobe Contribute.
www.idsbackgrounds.com
KidsWorldPlay.com —
Kids World needed a fun web site that organized and displayed all of their products on-line. Our web solution is well received by kids and parents. The site is layed out in a fun way, while maintaining organization so that potential clients can easily navigate through it. Kids World also requested a simple Flash based playground builder so customers could build their own playground. Admittedly, the playground builder could be enhanced, but it had to meet budget restrictions. Web sites are sometimes give and take when budget is a concern.
www.kidsworldplay.com
ValleyEquipCo.com —
As a new company, Valley was in the early stages of taking on equipment lines. They also remarket used equipment from client trade-ins . Their goals were to develop a web site that allowed them to add and update content often, as well as generate sales. Our solution was a custom Ruby on Rails based site that allowed Valley to control their site in the way that they required via a custom content management system. Web site marketing was and is important on this project. We know that the web site has generated much interest and directly led to sales of new and used equipment. Valley has, and will, continue to benefit from their web site for the foreseeable future.
www.valleyequipco.com
