Search Engine Optimization (SEO) - Akron, Canton and Cleveland
SEO is the process of improving a web site’s natural search results in the many search engines like Google, Yahoo, MSN etc. SEO is about competition. If there are few web sites like your web site in terms of content then it will be easier to get to the top of the search results for related search terms. If there are many competitive web sites on-line against you, it will usually be harder to get to and stay at the top of the search results. Remember, aesthetics really don’t matter to search engines as far as imagery. Search engines are mostly focused on text content and links coming in. That’s a very short view of SEO. Link 2 provides SEO services to customers in northeast Ohio including, Akron, Canton and Cleveland.
There Are Key Areas to Understand when Talking About Search Engine Optimization.
There are many search engines and they have different ways of looking at web sites to index and rank them. Some search engines may be more focused on actual text content while others are looking more at site popularity to rank the sites. Most search engines have a balance of things to determine search rank. You won’t be able to optimize 100% for all of the search engines, but you really don’t have to. Pick the relevant search engines for your site and work on those. In terms of general search volume, Google has the largest share of searches on the internet at around 40%+ of the search market. Most people can optimize for Google and increase web site traffic significantly. Yahoo comes in second with 25%+ of the searches happening on the Internet. Third in search volume is MSN with around 12%+. That means if you optimize your web site for those three search engines, you could pick up more than 80% of the searches on-line. A good strategy for most web sites is to optimize for Google and then see what happens with the others. Once you see where your site is, you can move on to the Search Engines that are not performing well and focus on them. Some optimization techniques will help your search results with many Search Engines. Using CSS and HTML to build your web site aids in many search engines. Link building strategies are more helpful in certain search engines.
How Do I Use Search Engine Optimization?
SEO is an on-going process. If you’re web site has many competitors and they are optimized for the same search terms as your web site, you will likely have to work harder to keep your site at the top of the search rankings for your key word list. If you have few web site competitors, you will have to work less.
Keywords (Key Words) and SEO
Search engine optimization is centered around keywords. Optimizing a web site means improving search results for certain keywords that pertain to your business. If your business is roofing sales and service, you would have a list of keywords focused on your business. For the below example, you may consider adding geographic terms if your business works locally. Perhaps you work in Summit and Stark County or in the cities of Akron, Canton and Cleveland for example.
- Your keyword list may look something like this:
- Roof
- Roofing
- Roofer
- Shingles
- Asphalt shingles
- Asphalt shingle roof
- Certainteed shingles
- Owens Corning shingles
- Slate roof
- Wood shake roof
- Enameled steel roof
- Steel Roof
- Commercial roof
- Cleveland Ohio roofer
- Akron Ohio roofer
- Summit County roofer
This list could be much, much longer... It’s a short example.
Based on the above list, you would build web site pages and write copy about those topics. Keep in mind that less specific search terms are usually harder to move up to the first page of the search results. Type in the search term “roof” and many web sites will be optimized for that term. Chances are that fewer web sites are optimized for a more specific search term such as “Summit County roofer”.
How Do I Optimize My Web Site?
There are fundamental search engine optimization techniques that will work on most any web site. From there, it is a case-by-case study to determine the best course of action for SEO on your site. A lot depends on where you are with developing your web site. You may go after a link building strategy by trading links with an appropriate/relevant web site. Avoid buying links on “Link Farms.” Link Farms refer to web site pages with lists of hundreds or thousands of links to irrelevant web sites. Search engines are getting better at putting value on a link coming into your web site. For example: Links coming into your site from a related professional organization would be valued more than a link coming from a web site in an unrelated field or industry.
Techniques, search engines and your competition will change the way they do things requiring you to change your web site.
