We Play In Traffic - SEO Specialists
Do you think of your website as a sales tool and revenue source? If you want to drive traffic and sales with your website, then we are probably the best team for you. Website aesthetics are important to a successful web presence. However, usability, website coding and SEO (Search Engine Optimization) are vital to building business on the internet. Link 2 has studied and developed unique techniques to build search engine friendly websites. Remember, if potential customers can't find you searching with Google, Yahoo and MSN, you are missing out on a number of potential new customers.
Link 2 Launches
www.copyrightneo.com
June 19, 2008 - Link 2 launched copyrightneo.com. CopyRight is an office equipment dealer in Canton Ohio. Copyright, and most office equipment providers, live on service. Link 2 focused on this by designing the website with an image of a CSR in the header. Link 2 also provided the tag line, "Old School Service - New Technology." This site is clean and user friendly.
Link 2 Launches
alangarren.com
Alan Garren is an award winning interior designer with published works in major magazines. We chose a simple design for his website so the photography of his work would be the main attraction on the site.
Link 2 Launches
chemspecltd.com
Chemspec wanted the ability to manage and display a list of chemicals on their website. Link 2 built a database backed Ruby on Rails site with a custom CMS to manage their chemical list. There is also an account sign-up area with password protection to hide certain information from those without an account.
Link 2 Launches
www.4x4truckworld.com
4x4truckworld.com is a new forum built on VBulletin software. Rock crawling, mud slinging and 4x4 events (among others) will be covered in the forum. If you love 4x4 trucks and Jeeps, sign up on the forum and make it a great community forum.
What Kind of Site Do You Need?
One of the leading questions that we get is this: How much does a website cost? That's a hard question to answer before we know what you want your website to do. Building a good website is like building a house. First, you need a plan. A plan will define the website project and help to insure that you get the site that you need. The plan should include every page on the site with notes about any functionality specific to the page beyond copy and images. It’s a good idea to specify text and image content as early as possible so that we know how much work each page will take to do. Being prepared and doing your homework will result in a more accurate proposal and should save you money on your project.
Is Website Marketing Important to You?
If you want your website to drive sales leads, then ABSOLUTELY, website marketing is important to you! There are few website development companies that understand how to optimize your site for the search engines. Search Engine Optimization is a highly specialized skill that goes far beyond web copywriting and good HTML skills. Page structure, coding style, title tags and many other things come into play to get a website to the top of the search engines for appropriate keywords.
A Few Common Web Marketing Misconceptions
First, you can’t optimize your website for every search engine on the web. Even if you could, it would be a waste of time and money. You generally only need to optimize for Google, Yahoo and MSN. Those 3 search engines alone comprise around 80% or more of the searches that occur on the web. Special circumstances may warrant looking at other search engines, but most can focus on those 3 and be very successful with online marketing. Submitting your website to a large number of search engines is generally worthless. We typically put a link from our Link2communications.com website to our client sites. Having that link to your site will “submit” your site to the search engines. The Link 2 website is indexed every 10-20 days by Google, so the link going out to your website will usually get your site indexed faster than submitting your site to the search engines. Submitting a site to some search engines can still be done. Our way of linking to your site from a high pagerank website such as link2communications.com is a much better way of doing it. Why? That link counts for web marketing purposes - at least a small amount! Link building strategy is another important aspect of website marketing!
